20/09_Blog Post
The Walker Art Center
The
Brief.
The Walker Art Center is a world class contemporary art center located in Minneapolis, they required a curated collection of work that should be presented in an informative but also engaging manner.
Target
Audience.
The Target audience for this project was individuals aged 20-35 years old located outside of Minneapolis who want to visit and experience the exhibition. It also extends to individuals with a social media presence who will receive a PR package containing the publication to share with their followers.
Research
& Ideation.
The research and ideation phase involved finding inspiration and ideas to design a creative and innovative spread layout to allow for a visually appealing aesthetic and overall experience.
This phase included researching competitor aesthetics and design layouts, other publications and supporting graphical elements which then lead into sketching mock-ups before starting the development phase.
Development.
Development of design outcomes through to Refinement.
The development process included designing a consistent layout to be used within the spreads of the publication to create a consistency within the layout despite the creative colour scheme.
View the final design outcomes for the Walker Art Center project using the button below or browse other projects via our social links.