PEDIGREE
Brand Identity and Website Design
Pedigree is the retail division of Ball and Doggett, being the one stop destination for paper and printable material needs. The logo created for Pedigree showcases the use of line and shape to depict the turning of a page within the logo, to represent the brand itself.
This brief required developing a brand identity and accompanying design assets that are unique, modern and aligns with the Ball and Doggett brand guidelines yet allows customers to identify the brand as a stand alone entity too.
